ARL // AUREAL

1. CASE STUDY

In the year 1767 the margrave Karl Friedrich von Baden granted the city of Pforzheim the exclusive right for gold and jewellery production and this decree therefore layed the foundation for the wealth of the city. For the 250th anniversary of this occasion we accompanied the glamourous celebration gala at the Congress Centrum in Pforzheim with an indoor 270° panoramic projection through several stages.

2. CONCEPT

As an opening of the evening we worked together with Dr. Ana Kugli to fuse archive material with spatial 3D animations into a historical narration which vividly elaborates on all the ups and downs of Pforzheim’s jewellery production throughout the last 250 years.

For the second part of the evening we designed a high profile multi-media fashion show together with the teams around jewellery designer Jasmina Jovy and choreographer Guido Markowitz. The show featured 20 unique costumes that were inspired and made of products sponsored by local jewellery companies.

3. PRODUCTION

The show was seperated into the six distinct epochs of Pforzheim’s jewellery production — these were exemplified by panoramic animations of the representative pieces which then staged the scenery for the following outfits and were accompanied by the suitable sound scapes for the models to perform to.

On the second evening the ballet ensemble of the Theater Pforzheim performed an adaptation of their piece “The Kiss” inspired by Gustav Klimt, whose paintings we transmogrified into an abstract evolving scenery.