Loading...

CAT // NIGHT OF THE CHALLENGER

CAT // NIGHT OF THE CHALLENGER

1. CASE STUDY

“For the launch of Caterpillar’s new generation of excavators, we realized what might be one of our most ambitious projects ever: a site-specific projection mapping covering 4.500 m2 of outdoor terrain. 14 projectors with a total power of 280.000 AnsiLumen transformed the sand pit of Caterpillar`s Demonstration and Learning Center in Málaga into a giant stage for an unusual multimedia brand experience.”

www.urbanscreen.com

2. PRODUCTION

The 16-minute show tells the story of Caterpillar’s founding and evolution, staging their powerful machines in their natural environment. In the centre of this augmented landscape, a 12 metre tall cube with a remote-controlled kabuki reveals the Cat 320 at the climax of the show, introducing its revolutionary features to an international trade audience.

PROJECT DETAILS

  • Commissioned by: tisch13
  • End client: Caterpillar
  • Art Direction: Alexander Trattler
  • Show Director: Majo Ussat
  • Assistant Show Director: Moritz Horn
  • 3D-Supervisor: Thorbjörn Geisler
  • 3D-Design: Moritz Horn
  • Motion Graphic Design: Moritz Richartz, Lukas Neumann, Till Botterweck
  • Lighting Design: Sebastian Jakob
  • Music & Sound Design: André Feldhaus, Anders Wasserfall, Michael Meinl
  • Narrator Voice: Tom Zahner
  • Mockup Construction: Eike Buff & Lukas Neumann
  • Creative Direction tisch13: Georg Dejung
  • Production Partners: PRG & Intermediate Engineering
  • Technical Direction: Tobias Wursthorn (Intermediate Engineering)
  • Projection Operator: Frank Wagner
  • Lighting Operators: Julius Neudecker & Martin Rupprecht
  • Crew Chief PRG: Sven Heidlas
  • Site Manager: Matthias Wilde
  • Production Manager: Majo Ussat
  • Camera: Moritz Horn, Thorbjörn Geisler
  • Documentation Edit: Moritz Horn
  • Photos: Moritz Horn, Thorbjörn Geisler, Daniel Dobers
  • With great thanks to Randall Crow and the Caterpillar team in Málaga for their brilliant on-site support.
  • The NIGHT OF THE CHALLENGER has been developed and realized in close consultation with tisch13. Thanks to Georg Dejung, Pat Kalt and Stefanie Anspach for an excellent cooperation!


 Previous Next