CAT // NIGHT OF THE CHALLENGER
1. CASE STUDY
“For the launch of Caterpillar’s new generation of excavators, we realized what might be one of our most ambitious projects ever: a site-specific projection mapping covering 4.500 m2 of outdoor terrain. 14 projectors with a total power of 280.000 AnsiLumen transformed the sand pit of Caterpillar`s Demonstration and Learning Center in Málaga into a giant stage for an unusual multimedia brand experience.”
www.urbanscreen.com
2. PRODUCTION
The 16-minute show tells the story of Caterpillar’s founding and evolution, staging their powerful machines in their natural environment. In the centre of this augmented landscape, a 12 metre tall cube with a remote-controlled kabuki reveals the Cat 320 at the climax of the show, introducing its revolutionary features to an international trade audience.
PROJECT DETAILS
- Commissioned by: tisch13
- End client: Caterpillar
- Art Direction: Alexander Trattler
- Show Director: Majo Ussat
- Assistant Show Director: Moritz Horn
- 3D-Supervisor: Thorbjörn Geisler
- 3D-Design: Moritz Horn
- Motion Graphic Design: Moritz Richartz, Lukas Neumann, Till Botterweck
- Lighting Design: Sebastian Jakob
- Music & Sound Design: André Feldhaus, Anders Wasserfall, Michael Meinl
- Narrator Voice: Tom Zahner
- Mockup Construction: Eike Buff & Lukas Neumann
- Creative Direction tisch13: Georg Dejung
- Production Partners: PRG & Intermediate Engineering
- Technical Direction: Tobias Wursthorn (Intermediate Engineering)
- Projection Operator: Frank Wagner
- Lighting Operators: Julius Neudecker & Martin Rupprecht
- Crew Chief PRG: Sven Heidlas
- Site Manager: Matthias Wilde
- Production Manager: Majo Ussat
- Camera: Moritz Horn, Thorbjörn Geisler
- Documentation Edit: Moritz Horn
- Photos: Moritz Horn, Thorbjörn Geisler, Daniel Dobers
- With great thanks to Randall Crow and the Caterpillar team in Málaga for their brilliant on-site support.
- The NIGHT OF THE CHALLENGER has been developed and realized in close consultation with tisch13. Thanks to Georg Dejung, Pat Kalt and Stefanie Anspach for an excellent cooperation!
