INTRO
For the launch of Caterpillar’s new generation of excavators, we realized what might be one of our most ambitious projects ever: a site-specific projection mapping covering 4.500 m2 of outdoor terrain.
14 projectors with a total power of 280.000 AnsiLumen transformed the sand pit of Caterpillar`s Demonstration and Learning Center in Málaga into a giant stage for an unusual multimedia brand experience. The 16-minute show tells the story of Caterpillar’s founding and evolution, staging their powerful machines in their natural environment.
Key challenges
In the centre of this augmented landscape, a 12 metre tall cube with a remote-controlled kabuki reveals the Cat 320 at the climax of the show, introducing its revolutionary features to an international trade audience.