Aureal - interior projection mapping

AUREAL

AUREAL

AUREAL

04
FIELD OF WORK
Light Design
Light Design
Projection Mapping
Projection Mapping
Design Research
Projection Mapping
Projection Mapping
DELIVERABLES

Interior Projection Mapping

INTRO

In the year 1767 the margrave Karl Friedrich von Baden granted the city of Pforzheim the exclusive right for gold and jewellery production. For the 250th anniversary of this occasion we accompanied the glamorous celebration gala at the Congress Centrum in Pforzheim with an indoor 270° panoramic projection.

Aureal - interior projection mapping
Aureal - interior projection mapping
Aureal - interior projection mapping

As an opening of the evening we fused archive material with spatial 3D animations into a historical narration which vividly elaborates on all the ups and downs of Pforzheim‘s jewellery production throughout the last 250 years.

Key challenges
Visualizing a complex large scale process

Visualizing a complex large scale process

Developing a portfolio of physical effects

Developing a portfolio of physical effects

Creating an immersive experience

Creating an immersive experience

Aureal - interior projection mapping
Aureal - interior projection mapping
Aureal - interior projection mapping
Aureal - interior projection mapping
Aureal - interior projection mapping
Aureal - interior projection mapping

For the second part of the evening we accompanied a high profile multi-media fashion show with panoramic animations of the representative pieces and created the soundscapes for the models to perform to. Also we supported the performances by world famous opera singer Jose Carreras and the Ballett Pforzheim with elegant projected stage atmospheres.

Aureal - interior projection mapping
Aureal - interior projection mapping
Aureal - interior projection mapping
Aureal - interior projection mapping
Aureal - interior projection mapping
Aureal - interior projection mapping
Aureal - interior projection mapping
Aureal - interior projection mapping
Aureal - interior projection mapping
Aureal - interior projection mapping
Aureal - interior projection mapping
Aureal - interior projection mapping
Aureal - interior projection mapping
Aureal - interior projection mapping
Aureal - interior projection mapping
Aureal - interior projection mapping
Aureal - interior projection mapping
Aureal - interior projection mapping
Aureal - interior projection mapping
Aureal - interior projection mapping
Aureal - interior projection mapping
Aureal - interior projection mapping
Aureal - interior projection mapping
Aureal - interior projection mapping
Aureal - interior projection mapping
Aureal - interior projection mapping
Aureal - interior projection mapping
CREDITS

Art-Direction by Xenorama (Lorenz PotthastMarcel BücknerMoritz RichartzRichard OeckelTim Heinze)
Animation Assistance: Hendrik Lüdders, Robert Vogel, Hans Arnold
Technical Assistance: Maximilian Gräf
Documentation: Moritz Richartz, Marcel Bückner, Lorenz Potthast, Hans Arnold
Musical Assistance: Polina Borissova, Dan Merger, Samuel Sauter
Technical Partner: Neumann&Müller Veranstaltungstechnik

Art-Direction by Xenorama (Lorenz PotthastMarcel BücknerMoritz RichartzRichard OeckelTim Heinze)
Animation Assistance: Hendrik Lüdders, Robert Vogel, Hans Arnold
Technical Assistance: Maximilian Gräf
Documentation: Moritz Richartz, Marcel Bückner, Lorenz Potthast, Hans Arnold
Musical Assistance: Polina Borissova, Dan Merger, Samuel Sauter
Technical Partner: Neumann&Müller Veranstaltungstechnik