INTRO
Taking up a tempting challenge posed by Saatchi & Saatchi for Telekom, we developed and realized an extra-large-scale interactive game for an unusual PR event: the neighbouring cities of Cologne and Düsseldorf were to compete in an epic battle of strength.
The game is the fairground high striker, Hau den Lukas, scaled up to the skyline. With no fewer than 36 projectors, we turned two telecommunication towers, the Colonius and the Rheinturm, into giant high strikers. Each hammer strike on the ground was translated into vibrant 3D animation in real time: the harder a team hit, the bigger the response on the towers.
Key challenges
Two towers in two cities, one game
Reading a hammer blow in real time
Crowds of amateur players at night
Local companies and school classes from both cities were invited to take part in the Digital Derby. On 24 May 2017, thirty companies per city competed from 10 pm; three days later, five schools per city played for the title of digitalisation champion. The company round went to Cologne (PR-Journal).
The game concept came from Thorsten Bauer. DIGITAL DERBY was produced by URBANSCREEN. URBANSCREEN also produced NIGHT OF THE CHALLENGER, a 4,500 m² projection mapping for Caterpillar in Málaga.
CREDITS
Creative Direction: Thorsten Bauer & Majo Ussat
Motion Graphic Design: Julian Lodders & Roman Wolter (Visual Truth)
3D-Animation: Peter Pflug
Game Concept: Thorsten Bauer
Production Manager: Majo Ussat
Composition and Sound Design: Piet Blumentritt (Selling Spot Studios), Jonas Wiese
Interface Design: Frank Wagner
Technical Planning: Intermediate Engineering GmbH
Documentation Edit: Moritz Richartz
We want to thank Michael Wirtz (Project Manager Telekom AG) and the whole Saatchi & Saatchi Team for the brilliant idea and the successful collaboration.
Production: URBANSCREEN