INTRO
Taking up a tempting challenge posed by Saatchi & Saatchi, we developed and realized an extra-large-scale interactive game for an unusual PR event.
Taking up a tempting challenge posed by Saatchi & Saatchi, we developed and realized an extra-large-scale interactive game for an unusual PR event.
The idea was to let the neighbouring cities of Cologne and Düsseldorf compete in an epic battle of strength. With not less than 36 projectors, we turned two telecommunication towers, the Colonius and the Rheinturm, into giant high strikers.
The idea was to let the neighbouring cities of Cologne and Düsseldorf compete in an epic battle of strength. With not less than 36 projectors, we turned two telecommunication towers, the Colonius and the Rheinturm, into giant high strikers.
Key challenges
Visualizing a complex large scale process
Visualizing a complex large scale process
Developing a portfolio of physical effects
Developing a portfolio of physical effects
Creating an immersive experience
Creating an immersive experience
Local companies and school classes from both cities were invited to participate in the Digital Derby. The impact of each hammer strike was translated into vibrant 3D-animations in real time.
Local companies and school classes from both cities were invited to participate in the Digital Derby. The impact of each hammer strike was translated into vibrant 3D-animations in real time.
CREDITS
Creative Direction: Thorsten Bauer & Majo Ussat
Motion Graphic Design: Julian Lodders & Roman Wolter (Visual Truth)
3D-Animation: Peter Pflug
Game Concept: Thorsten Bauer
Production Manager: Majo Ussat
Composition and Sound Design: Piet Blumentritt (Selling Spot Studios), Jonas Wiese
Interface Design: Frank Wagner
Technical Planning: Intermediate Engineering GmbH
Documentation Edit: Moritz Richartz
We want to thank Michael Wirtz (Project Manager Telekom AG) and the whole Saatchi & Saatchi Team for the brilliant idea and the successful collaboration.
Creative Direction: Thorsten Bauer & Majo Ussat
Motion Graphic Design: Julian Lodders & Roman Wolter (Visual Truth)
3D-Animation: Peter Pflug
Game Concept: Thorsten Bauer
Production Manager: Majo Ussat
Composition and Sound Design: Piet Blumentritt (Selling Spot Studios), Jonas Wiese
Interface Design: Frank Wagner
Technical Planning: Intermediate Engineering GmbH
Documentation Edit: Moritz Richartz
We want to thank Michael Wirtz (Project Manager Telekom AG) and the whole Saatchi & Saatchi Team for the brilliant idea and the successful collaboration.